Global independent animation studio ZAG announced the launch of a new business division, ZAG Games & Interactive Experiences, to develop new gaming experiences and other interactive opportunities across mobile, PC, online, console games, VR & AR, video and mobile apps for all of the properties under the ZAG Heroez label—an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.
ZAG appointed trusted games industry executive Elinor Schops as VP to spearhead ZAG Games & Interactive Experiences. Based in Israel, she will lead a team of creatives and will report directly to Julian Zag, Executive Vice President, Global Operations at ZAG. ZAG’s first official global mobile game for “Miraculous - Tales of Ladybug & Cat Noir” was released in April 2018 and ranked the #1 game in 39 countries, with 100 million downloads to date.
“Following the huge success of the first ‘Miraculous’ game, as well as the phenomenal presence of the brand online with over 20 billion views on YouTube, establishing the ZAG Games & Interactive Experiences division has been an important strategic goal for us, especially in managing the requests from gaming companies worldwide,” commented Julian Zag. “We are thrilled to have found the ideal executive in Elinor to lead this new division and the talented team we are building, while bringing her extensive expertise across entertainment, music, media and mobile fields to this new important role. With a renowned reputation as a ‘startup nation’ and a major global player in the gaming industry cross platforms, Israel is a perfect location to launch this new endeavor to manage game development for our phenomenal award-winning stable of brands,” he added.
“Gaming has become a tremendous multi-billion-dollar industry globally, and I am thrilled to lead this new division to maximize all of the untapped potential in this arena with ZAG’s amazing catalog of hit properties to develop unforgettable gaming experiences for fans all over the world,” Schops declared.