The 24th edition of Asia TV Forum & Market (ATF), Asia’s global and leading entertainment content market and conference, closed its doors for 2023 on an exceptional note this December 8, with a congregation of 4.511 trade professionals, including 911 buyers from 55 countries and regions.
“Despite industry uncertainties, Asia remains an important region. The diversity of content and networking events presented this year, the myriad of MOUs and projects announced, in addition to a strong presence of global executives, demonstrated ATF’s veracity as the voice of Asia,” commented Yeow Hui Leng, Group Project Director of ATF.
A total of 15 pavilions led by various content agencies from around the world were presented at the market, in addition to the strong presence of studios such as iQIYI, Linmon International, Mono Streaming, NBCUniversal, Paramount Global Content Distribution, Sony Pictures Entertainment, and Warner Bros. Discovery.
Furthermore, celebrities from around the region also made appearances to promote their latest content. These included ABS-CBN’s launch of its new series, “The Bagman,” graced by multi-awarded Filipino actor Arjo Atayde; Thai actor Esther Supreeleela, who made an appearance at the “1001 Frames content showcase” session to promote the scripted series “The Fairest Lady”; and China’s superstar talk show host Jin Xing, who was in town to promote her new joint venture.
Based on the survey with buyers, ATF 2023 facilitated an estimated US$243.7 million in projected deals, an increase of 3% over 2022. This, in conjunction with a myriad of deals and partnerships which were announced during the market.
In line with ATF’s commitment to nurturing Asian talent and in collaboration with industry players and associations, the ATF x TTB Animation Pitch, ATF x Beach House Pictures Scripted Pitch, ATF x Beach House Pictures Unscripted (Documentary) Pitch, along with the second edition of ATF IP Accelerator Project Market named seven projects as winners.
The Asia TV Forum & Market confirmed that it will celebrate its Silver Jubilee on December 3-6, 2024, at the Marina Bay Sands, Singapore (the ATF Leaders Dialogue on December 3 and the Market & Conference on December 4-6).