Reed MIDEM announced that Esports BAR Cannes, the annual business event for e-sports leaders and global brands that normally takes place in February, has been re-scheduled until the second half of 2021. Therefore, the 2021 edition of Esports BAR Cannes is now programmed from October 13-15, alongside Mipcom (October 11-14).
“Ongoing uncertainty over Covid-19, combined with a desire to provide Esports BAR clients with face-to-face interaction, has encouraged us to move Esports BAR Cannes from February to October,“ said Arnaud Verlhac, Director of Esports BAR.
“In 2020, our clients connected via the Esports Bar digital platform. At the same time, they also expressed their desire to meet at a physical event. Holding Esports BAR Cannes in October allows the international esports community to meet up again and, as a bonus, to interact with the thousands of television delegates and companies that attend Mipcom, the largest entertainment content market of the year,” Verlhac added.