MIPCOM CANNES
MIPCOM CANNES and BrandStorytelling have announced the first wave of high-profile speakers for the inaugural international edition of the flagship brand-funded programming summit, set to take place at MIPCOM CANNES — the world’s largest market for television and streaming content — from 13–16 October 2025.
The summit, held in partnership with MIPCOM CANNES across Monday 13 and Tuesday 14 October, will feature representatives from global brands, agencies, production companies, experiential specialists and insights leaders, including:
Banijay Entertainment – Carlotta Rossi Spencer, Global Head of Branded Entertainment Business Development
Blink49 Studios – Adam Puchalsky, President, Brand Studio
BBC StoryWorks – Farra Kober, VP, Content Studio
Dentsu – Cathy Boxall, Global Head of Entertainment
Digitas – Mark Book, EVP, Head of Content North America
Forbes – Janett Haas, SVP Research and Insights
Fremantle – Roberta Zamboni, Global Head of Branded Content & Sponsorship
Indeed – Aidan McLaughlin, Global Marketing Director
K7 Media – Clare Thompson, Non-Executive Director
Toys“R”Us – Kim Miller Olko, Global Chief Marketing Officer and President of Toys“R”Us Studios
TRAVERSE32 – Brendan Gaul, Global President
Scenery – Isidoor Roebers, Founder
Sub-Genre – Brian Newman, Founder
UTA – Sam Glynne, Head of EMEA, Entertainment and Culture Marketing
In total, more than 25 of the most innovative and active companies in the brand-funded space will take part in the two half-day programme, which brings together brands, content creators and television producers to inspire, develop and finance brand-led stories through showcases, networking and deal-making opportunities.
IPG Mediabrands Entertainment Spain has also been confirmed as a sponsor for the upcoming event. The full programme, along with the complete line-up of speakers and sponsors, will be announced in the coming weeks.