NATPE Budapest launched its Co-Pro Connections program, which aims to help original film and television projects get established in the CEE region, a fast-growing media marketplace that is open to novelty and has a strong appetite for original content, new narrative styles and fresh design, according to the event organizers.
International projects in an advanced development stage will be paired with CEE-based co-production, acquisition and financing executives looking for first-look content opportunities. Projects will be selected for participation based on their ability to open new distribution channels and travel the world. The program also aims to assist CEE-based producers in discovering global entertainment franchises that can be adapted to appeal to local audiences across multiple demographics and platforms.
Six weeks ahead of NATPE Budapest, projects and franchises will be profiled on natpeXchange, the market’s screening and networking platform. Buyers and co-production executives will have access to personal guidance in discovering these properties. Rights-holders that sign up for the Co-Pro Connections program can request matchmaking assistance. During the market, additional support will be available through on-site networking support and access to a restricted area dedicated to curated meetings.
● WECAN TO UNVEIL BRAND-NEW RESEARCH
Moreover, NATPE Budapest announced that its attendees will get a first look at weCAN’s biggest research project of the year, plus an exclusive takeaway report. The research project touches on key dynamics such as ad spend distribution, media consumption trends and emerging digital technologies.
A hub of independent advertising and media agencies operating in Central and Eastern Europe, weCAN was founded in 2010 by four lead agencies based in key regional markets: Café Communications (Hungary), Comtech CAN (Czech Republic), thegroup (Romania) and Walk (Poland). The company also specializes in developing and implementing communication strategies using state-of-the-art technologies.