Rajarshi Lahiri, YouTube's head of creator partnerships in the UK and Ireland, is set to keynote at Create London, where he and leading creators will showcase how to engage with the platform to take content direct to audience.
In his role at YouTube, Lahiri drives the evolution of the creator economy, leveraging 12-plus years of experience at Alphabet across Google and YouTube. Notable achievements include the successful roll-outs of YouTube Shorts, YouTube Shopping and the revamped YouTube Partner Program, significantly enhancing user engagement and creator revenue.
Create London will dive into key strategies for thriving in the new content economy, covering everything from partnering with top platforms and brands, new podcasting opportunities and exploring innovative funding models to using generative AI to streamline workflows. Additionally, a series of interactive sessions will feature top creators and executives discussing content opportunities in sport, gaming, journalism, branded entertainment, factual and premium mid- and long-form content.