Currently 82% of anglophone Canadians subscribe to at least one subscription video on-demand service, according to new data from Media Technology Monitor (MTM), which also revealed that subscribers tend to watch around 9 hours of SVOD content a week.
Regarding platforms, since its launch in 2019, Disney+ has joined Netflix and Prime Video as the top 3 streaming services in Canada. These platforms lead in terms of both subscription and viewership among anglophone Canadians.
Furthermore, the report revealed that 68% of SVOD subscribers also subscribe to traditional TV services, such as cable, satellite or fibre optic. Therefore, rather than replacing it, subscribing to SVOD platforms is a way to supplement a traditional paid television service for many anglophone Canadians.
In the kids’ space, four in five anglophone kids aged 2-17 watch content on SVOD services in a typical month. Monthly viewing on these platforms is fairly consistent across kids age groups, but girls are 6% more likely to watch them than are boys.
Netflix remains the most popular SVOD service for kids, as four in five anglophone children aged 2-17 have access to a Netflix subscription. However, MTM is seeing growth in other services such as Prime Video (65%) and Disney+ (56%). While many kids have access to multiple SVOD services, they do not necessarily watch all of them - only a third of anglophone kids actually watched three or more SVOD services in the past month.