Over 2.9 million New Zealanders aged 14+ now watch subscription TV in an average four weeks – encompassing well over two-thirds (71%) of all New Zealanders, according to new data from Roy Morgan. Despite most pandemic restrictions being relaxed, total viewership of subscription TV in New Zealand has grown 3.4% from a year earlier to 2.954.000, an increase of 99.000.
Regarding platforms, Disney+ is the stand-out performer over the last year and is now watched by 1.246.000 people in an average four weeks, a stunning increase of 481.000 (+62.8%) from a year ago. However, it is Netflix which remains by far the most popular service and is now watched by 2.256.000 people in an average four weeks, an increase of 102.000 (+4.7%) on a year ago.
In clear second place is Sky with 1.386.000 viewers, an increase of 5.000 (+0.4%) on a year ago. The total figure for Sky includes the long-running Sky TV, the newer Neon streaming platform, and the Sky Sport Now streaming service (formerly known as Fan Pass), which now has over 210.000 viewers. Also growing quickly over the past year is Prime Video, which now has 460.000 viewers, an increase of 166.000 (+56.6%) on the June quarter 2021.
Furthermore, the study revealed that there are 629.000 New Zealanders now viewing one of multiple other services including Spark Sport, Apple TV+, YouTube Premium, Vodafone TV, Google Play, and Tubi. Viewership of these services increased by 57.000 (+10.1%) over the last year.
“Disney+ has been the big winner in the New Zealand subscription television market over the last year growing its audience by over 60% to well over 1.2 million viewers despite most pandemic related restrictions being relaxed,” commented Michele Levine, CEO of Roy Morgan.
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