The Eastern Europe Pay TV Forecasts report predicts that overall between 2020 and 2026 Eastern Europe will lose nearly 5 million pay-TV subscribers to take the total to 78.18 million.
Overall, pay-TV will be taken by 63% of the region’s TV homes in 2026, down from 66% in 2020, but it will see gains as its digital sector slowly replaces analogue cable says a study from Digital TV Research.
The analysis added that the number of digital pay-TV subscribers will increase by nearly 6 million between 2020 and 2026 to 76 million. Digital pay-TV penetration is set to climb from 56% to 62% over the same period.
The report, also found that there were still 12.6 million analogue cable subscribers in the region by the end of 2020. Simon Murray, Principal Analyst at Digital TV Research, said: “Most of the remaining analog cable TV subscribers are paying very little to receive very little. These homes are reluctant or unable to upgrade to more expensive digital pay TV.”