GERMANY REGISTERS RECORD PAY TV AND SVOD REVENUES

Revenues from pay TV and paid VOD in Germany reached a total volume of €4.2 billion in 2020, and a further increase to around €4.5 billion is forecast for 2021, according to Vaunet, an association of private audiovisual media in Germany.

The “Pay TV and Paid VOD in Germany 2020/2021” report also indicates that the segment with the highest turnover remains pay TV, with €2.1 billion. The largest single on-demand segment is subscription video-on-demand (SVOD), with a sales volume of €1.6 billion in 2020. According to the forecast for 2021, further growth to around €1.8 billion is expected. In the entire DACH region, sales from pay TV and paid video reached €5 billion for the first time in 2020, and, according to the forecast, will increase to around 5.4 billion euros in 2021.

With a stable base of around 8 million pay TV subscribers, the AGF-licensed pay TV programs in Germany reached over 20 million viewers for the first time in December 2020. Annually, they achieved an average reach of 17.4 million pay TV viewers per month in 2020, which is an increase of 200.000 viewers compared to 2019. The number of SVOD subscribers in Germany in 2020 was 17.5 million and, according to the forecast, will exceed the 20 million mark for the first time this year.

“In the past 10 years, revenues from pay TV and paid video on demand have doubled from €2 billion in 2012 to over €4 billion today. This growth trend also continues in the years 2020 and 2021, which are characterized by the coronavirus pandemic. The growth drivers are video-on-demand offers, which more and more people subscribe to, and which are often used in addition to pay TV,"  commented Frank Giersberg, Managing Director at Vaunet.