Global demand share for Netflix originals ticked down in the third quarter of 2019, according to Parrot Analytics, that each quarter analyses the global market share of the leading SVOD services, based on how much demand exists in each market for their original content over the last 24 months.
Led by the release of a new season of “Stranger Things,” in the third quarter of this year Netflix originals had the highest share of demand for digital series with 61.3% global demand share. However, this was down 1.3% points from Netflix's Q2 2019 share of 62.6%, continuing its multi-quarter global demand share decline.
On the other hand, the study also found that Amazon Prime Video had the largest demand gain in this period, growing to 12.4% global demand share from the previous quarter’s 10.8% demand share.
Based on audience demand data for digital originals, Netflix's market share in each market was:
- Peru: 71.2%
- The Philippines: 68.8%
- Colombia: 68.6%
- Greece: 66.4%
- Poland: 66.0%
- GLOBAL: 61.3%
- Malaysia: 60.0%
- United States: 59.9%
- United Kingdom: 59.1%
- Vietnam: 56.8%
- Argentina: 56.5%
To read the full report, click here.
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