According to recent Digital TV Research data, global OTT TV episodes and movie revenues will reach $243 billion in 2028, up by $86 billion from $157 billion in 2022. About $17 billion will be added in 2023 alone.
The top five countries will command two-thirds of global revenues by 2028. OTT revenues will exceed $1 billion in 25 countries by 2028; up from 18 countries in 2022. The US will remain the dominant territory by some distance. Its share of global revenues will be 42% by 2028. US revenues will climb by $33 billion between 2022 and 2028 to reach $102 billion. The biggest growth will come from AVOD, which is expected to see revenues jump from US$38 billion this year to just under US$97 billion by 2028. SVOD, by comparison, should see its revenues grow more modestly from US$112 billion to just over US$132 billion.
“AVOD revenues from TV series and movies will grow faster than SVOD. AVOD revenues will reach $91 billion by 2028, up by $52 billion from $38 billion in 2022. SVOD revenues will climb by $29 billion between 2022 and 2028 to $132 billion,” Simon Murray, Principal Analyst at Digital TV Research, said.