Global pay TV market to add subscribers by 2027, but its revenues will drop

There will be 19 million more pay TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion over the same period, Digital TV Research forecasted in its latest report.

“Between 2021 and 2027, 86 countries will add pay TV subs and 52 countries will lose subscribers. Most of the countries gaining pay TV subscribers are developing nations, with low ARPUs. The United States will be the biggest loser – down by 12 million subscribers,”  commented Simon Murray, Principal Analyst at Digital TV Research.

Furthermore, the investigation revealed that IPTV will add 79 million subscribers internationally between 2021 and 2027 to take its total to 439 million. Meanwhile, satellite TV will lose 10 million subscribers during that period.

Financially speaking, revenues will decline in 70 of the 138 countries between 2021 and 2027. The United States, for example, will fall by $19 billion. Simultaneously, global satellite TV revenues will drop by $14 billion, with digital cable down by $10 billion. Lastly, analog cable will lose $1 billion and IPTV will grow slightly.