14 DEC 2021

Half of TV Households in the United States have four or more OTT services

Nearly 50% of US broadband households have four or more OTT video service subscriptions.

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Parks Associates’ recently revealed a research report indicating that from a 3Q 2021 survey of 10,000 broadband households, a 49% of US broadband households now have four or more OTT service subscriptions have been recorded, which represent an increase of 3% since Q1 2021. “Parks Associates’ latest research validates consumer demand for greater flexibility,” said Matt Smith, VP, Business Development, Symphony MediaAI. “Free, live, and aggregated services such as vMVPD bundles and AVOD are rising in popularity. Historically effective acquisition tactics such as free SVOD trials have fallen out of favor with Disney, Netflix, and other market leaders. As industry service models shift, content providers must navigate even more fragmented revenue streams and customer engagement strategies.”

The study, deriving from "Future of Video," features two sessions, “Capturing the Consumer: Video Engagement Strategies,” which begins on 15th December.  The event is sponsored by Deltatre, and “OTT Bundling Partnerships,” and features various visionary speakers: Gabriel Berger, CEO, ThinkAnalytics, Michael McClain, Co-Founder and CFO, Frndly TV, Jeremy Simon, VP, Head of Global Streaming Partnerships, Amdocs Media ,Jenna Trabulus, Senior Director, Strategic Account Executive, Deltatre

The experts scheduled to participate in the event include Susan Agliata, Director, Business Development, OTT Ecosystem, Samsung Electronics America Matt Durgin, Sr. Director Smart TV Business, LG Matt Graham, GM, Acorn TV Vikrant Mathur, CEO, Future Today Damien Read, CEO, The Filter Miguel Rodrigues, SVP Product, Media & Telecom, Kaltura Matt Smith, VP, Business Development, Symphony MediaAI Jeremy Strauss, Global Head, Business Development, Tastemade Trent Wheeler, SVP, Product, Gracenote. “This event addresses burning issues and is a must-attend for anyone with entertainment content. We will address the state of the ever-changing video industry, as nothing is assured, consumers are fickle, and technology is quickly changing. Our vision and business model have changed six times over, as we have stayed current, profitable, and managed a strong engagement with our viewers,” said Vikrant Mathur, CEO and co-founder, Future Today.

“LG's global webOS TV platform has been at the center of the consumer shift to streaming since 2014,” said Matt Durgin, Sr. Director Smart TV Business, LG. “Today, LG provides approximately 350 free channels to users via the LG Channels service along with the highest quality original programming in HDR with many premium TV services. LG's webOS platform has expanded to offer new consumer features like fitness, shopping, and gaming. LG has also been licensing webOS to other global TV manufacturers to use as their operating system. webOS has activated over 130M TVs globally.”

Parks Associates’ latest research validates consumer demand for greater flexibility. Free, live, and aggregated services such as vMVPD bundles and AVOD are rising in popularity. Historically effective acquisition tactics such as free SVOD trials have fallen out of favor with Disney, Netflix, and other market leaders. As industry service models shift, content providers must navigate even more fragmented revenue streams and customer engagement strategies.” Matt Smith VP, Business Development, Symphony MediaA

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