The latest report by Digital TV Research maintains that Latin America will have 81 million SVOD subscriptions by 2025; almost double the 42 million registered at the end of 2019. This growth would occur despite the recession that affects most of the countries in the region.
Five platforms based in the United States (Netflix, Amazon Prime Video, Disney +, Apple TV +, and HBO) will account for 88% of the region's paid SVOD subscriptions by the end of 2025. This ratio was already as high as 85 % in 2019 despite the fact that Disney + and Apple TV + have not yet started to operate.
"These American players will grow but local platforms will stagnate. Claro Video is often available for free to your highest-spending mobile subscribers. Telefónica / Movistar can sell its remaining non-Brazilian assets, "said Simon Murray, Principal Analyst at Digital TV Research.
Longtime Netflix will continue to grow, but its dominance will decline, the report says. In this regard, it is worth noting that Netflix will control 52% of SVOD subscriptions by 2025; less than 75% in 2019 despite adding 11 million subscribers during this period.
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