24 AUG 2023

Latin American AVOD growth to exceed SVOD

OTT TV episode and movie revenues for 19 Latin American countries will increase by US$7 billion between 2023 and 2029 to reach US$17 billion, Digital TV Research revealed in its latest report.

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OTT TV episode and movie revenues for 19 Latin American countries will increase by US$7 billion between 2023 and 2029 to reach US$17 billion, Digital TV Research revealed in its latest report about the Latin American market.

According to the “Latin America OTT TV and Video Forecasts” report, from the additional revenues, SVOD will provide US$2.8 billion and AVOD US$3.5 billion. However, SVOD will remain the region’s largest OTT revenue source, contributing US$10.1 billion by 2029.

“We expect that Netflix, Disney+, Paramount+ and HBO Max will all start hybrid AVOD-SVOD tiers in the short term – one for Spanish-speaking Latin America and another for Brazil. These four platforms will command more than half the region’s OTT revenues by 2029. We estimate that these four platforms will collectively generate US$1.5 billion in AVOD revenues by 2029,”  said Simon Murray, Principal Analyst at Digital TV Research.

Digital TV Research noted that one significant local player missing from the chart is Brazil-only Globoplay, which will have revenues of US$1.6 billion by 2029 – US$0.6 billion from SVOD and US$1 billion from AVOD.

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