OTT TV AND VIDEO STREAMING CONSUMPTION, REVENUE TO CONTINUE RISING

ResearchAndMarkets revealed its "OTT TV & Video Databook" report offering, which reveals global projections for this year based off of last year's online TV episodes and movie revenues, which reached USD 83 billion. Additionally, the August 2020 Nielsen Total Audience Report also revealed increasing trends of streaming among Over The Top (OTT) capable homes, specifically accounting for 25% of consumers’ collective time spent engaging with media, even among consumers aged 55 and older. “Covid-19 has catapulted streaming to become the present, and perhaps the future, of content consumption, and perhaps creation as well,” the analyst said. 

 From the USD 16 billion additional OTT revenues in 2019, SVOD contributed USD 12 billion. SVOD's share of OTT revenues reached 58% in 2019, up from 41% in 2015. SVOD revenues were USD 48 billion in 2019. The August 2020 “ OTT TV and Video Databook” consists of data reflecting the global OTT TV episode & movie industry, including subscribers/homes, transactions, and revenues. SVOD, Ad-supported/AVOD, TVOD rental, and download-to-own/electronic sell-through. The research covers the entirety of 138 countries. According to Principal Analyst, Simon Murray, “the US added USD 8 billion in revenues in 2019 - half of the global additions, with China up by USD 1 billion.”

Along with a subset of over 1,100 streaming, capable homes from the National TV panel as of Q2 2020, TV and movie revenues have spiked from USD 67 billion in 2018 and up by USD 50 billion in 2017. Streaming comprised one-fourth of all television minutes viewed, with Netflix being the largest contributor to streaming share at 34%, followed by YouTube at 20%. In a short amount of time, newcomer Disney+ now accounts for over 4% of total streaming time.

According to the survey, 2% of adults say they are reducing the number of paid services they subscribe to, while 25% have added service in the past three months. Hispanics have adopted new services even more wholeheartedly at 40%. From the 138 countries covered, the top five commanded 72% of the global revenues by 2019. OTT revenues exceeded USD 1 billion in 13 countries in 2019.