PARROT ANALYTICS LAUNCHES TV360 MONITOR TO ANALYZE GLOBAL MEDIA DATA

Parrot Analytics launched TV360, a new data analytics platform suited for a wide range of users, from individuals to mass corporations. The platform, available through a subscription, allows companies to make data-driven buying and selling decisions and strategic business planning with a variety of budget parameters. “In the current dynamic environment, access to on-demand TV metrics and insights is more important than ever. We are democratizing our data for all media industry professionals so they can make better content-related business decisions,” said Wared Seger, CEO, Parrot Analytics.

TV360 merges TV content analytics, reports and insights. The entry-level product offers individual annual subscriptions at $59/month, collecting global demand data for tens of thousands of TV shows, across all TV networks and OTT platforms worldwide. “With TV360 Monitor, we are also making that access affordable. This product is designed with the individual user in mind, so even if colleagues are working remotely, they can obtain easy-to-understand data and insights to help them inform decisions along with the entire content development and monetization lifecycle, from IP assessment to content investment decisions, distribution, acquisitions, programming, and marketing strategies.”

A TV360 Monitor subscription includes access to global content trends across all content platforms, show-specific metrics such as content travelability and demand distribution, exclusive industry reports, curated industry insights, and regularly updated genre and platform share reports published by the company.

Seger says the company’s mission is to “unlock the magic of content” by better connecting creators with consumers. Almost seven years after its founding, Parrot Analytics is making available audience insights collected from over 2 billion people around the world to content creators worldwide. “To stay ahead of the curve, we wanted to ensure that we were constantly iterating and improving our products and services,” Alejandro Rojas, Director of Applied Analytics for Parrot Analytics with additional responsibility for overseeing the company’s Latin American partnerships, said. “Being able to offer a thin layer of our global TV data alongside incredible insights from our analysts, at a fraction of the cost of our enterprise-level engagements, means we can continue to be among the top innovators in our industry.”