The largest pay TV providers in the United States – representing about 92% of the market – lost about 5.880.000 net video subscribers in 2022, compared to a pro forma net loss of about 4.700.000 in 2021, according to Leichtman Research Group’s latest report.
Therefore, the top pay TV providers now account for about 70.2 million subscribers – with the top seven cable companies having about 37.8 million video subscribers, other traditional pay TV services having 24.1 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay TV services having 8.3 million subscribers.
The report also revealed that the top cable providers had a net loss of about 3.530.000 video subscribers in 2022 – compared to a loss of about 2.695.000 subscribers in 2021. Other traditional pay TV services had a net loss of about 2.720.000 subscribers in 2022 – compared to a loss of about 2.890.000 subscribers in 2021.
Meanwhile, top publicly reporting vMVPDs (not including YouTube TV, which does not regularly report results) added about 370.000 subscribers in 2022 – compared to a gain of about 885.000 subscribers in 2021. Traditional pay-TV services (not including vMVPD) had a net loss of about 6.250.000 subscribers in 2022 – compared to a net loss of about 5.585.000 in 2021.
“The top pay TV providers had a net loss of about 5.9 million subscribers, compared to a pro forma loss of about 4.7 million subscribers in 2021, and 4.9 million in 2020. At the end of 2022, top pay TV providers had about 70.2 million subscribers, down from 95.5 million at the end of 2012,” said Bruce Leichtman, President and Principal Analyst at Leichtman Research Group.