In its latest study about SVOD demand in the United States, Parrot Analytics revealed which were the most outstanding series in the country during July. The company contextualized each title within the market by stating the show's performance as different from the average demand for a series in the market. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market.
The most in-demand digital original in the United States for the month of July was “Loki” from Disney+. This show premiered on June 9, aired weekly episodes, and released its season finale on July 14. The other Marvel universe series from Disney+ in the top 10 digital originals this month was “WandaVision,” which was the fourth most in-demand digital original with 32.44 times the average series demand.
Despite releasing its latest season more recently, the demand for “WandaVision” in July (32.44x) trailed the leading Star Wars series from Disney+, “The Mandalorian” (34.21x). This hints at how demand for the Star Wars franchise seems to hold up better over time. The final Disney+ original that made it into the top 10 for the month was “Star Wars: The Clone Wars,” which ranked as the eighth most in-demand digital original with 25.91 times the average series demand.
“Ted Lasso,” from Apple TV+, ranked as the fifth most in-demand digital original for the month. The show was a surprise hit when its first season premiered last year, and it only began releasing episodes in its latest season weekly on July 23, so its rank in July is built largely on high anticipation for the sophomore season. Episodes are scheduled to drop weekly until October 8, so Parrot expects this show to climb even higher in the rankings.
None of Netflix's three originals that made it into the top 10 released any new episodes this month. All are proven hits whose fans are eagerly excited for the next season to drop. “Stranger Things,” for example, was the highest ranked (#2) and had 41.64x the average series demand. “Lucifer” is in between its most recent release (part two of season 5 on May 28) and the series finale scheduled to drop on September 10.
Meanwhile, “The Witcher” made it into this month's top 10 for several reasons: the WitcherCon convention took place on July 9 and had a new trailer for the latest season drop; and it was also announced at the convention that an animated movie prequel to the series would be released on August 23. All of these events and announcements have helped stoke demand for the series ahead of its second season release at the end of the year.