Parrot Analytics revealed which were the most outstanding series in the country by contextualizing each title within the market and stating the show's performance as a difference from the average demand for a series.
In its latest study about SVOD demand in the United States, Parrot Analytics revealed which were the most outstanding series in the country during July. The company contextualized each title within the market by stating the show's performance as a difference from the average demand for a series in the market. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market.
In July in the United States, the clear most in-demand digital original series was Netflix's “Stranger Things”. The blockbuster drama had an average demand during July that was 62.8 times as much as the demand for average series in the country. This was a solid lead, just over 33% higher than the second most demanded digital original. The American audience demand for “Stranger Things” was so high that it was the fourth most demanded series in the overall market, behind “Game of Thrones”. This is a considerable feat: “Stranger Things” was the only digital original series this month in the overall US top ten series.
Although the most in-demand series was a Netflix original, the rest of the top three was made up of Disney+ titles. “The Mandalorian” was the second most in-demand digital original series with US audiences with 47.0 times US average demand, and “Star Wars: The Clone Wars” was third with 41.8 times.
Newly returned to the US digital original top ten this month was Netflix's “The Umbrella Academy,” which had 32.9 times the market average series demand. Furthermore, demand for the superhero series was 88% higher compared to June, due to the show's second season, which was only released on July 31, yet anticipation from fans led to high demand throughout July, especially after the season trailer was released on July 9.
Netflix was the best-represented SVOD platform this month with five of July's most demanded originals. The superhero-focused offerings of DC Universe were second most demanded by number, with three series in the US top ten. The most in-demand of these digital originals was “Doom Patrol,” which had 37.5 times the market average demand. “Doom Patrol” began releasing season 2 episodes starting on June 25, airing new episodes weekly throughout July.