21 MAY 2020

WHAT WILL THE OTT TV AND VIDEO MARKET LOOK LIKE BY 2025 WORLDWIDE?

The "Global OTT TV and Video Forecasts 2020" report predicts that global online TV episodes and movie revenues will reach USD 167 billion by 2025. OTT revenues in the US will nearly double between 2019 and 2025, adding nearly USD 33 billion to reach USD 68 billion.

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The "Global OTT TV and Video Forecasts 2020" report, which was added to ResearchAndMarkets.com's offering, indicates that global online TV episodes and movie revenues will reach USD 167 billion by 2025, double the USD 83 billion recorded in 2019. About USD 16 billion will be added in 2020. SVOD's share of OTT revenues will stay at around 58%, which means that SVOD revenues will climb by USD 50 billion between 2019 and 2025 to total USD 98 billion. “Taking account of the coronavirus impact, we have overhauled our forecasts for 138 countries,” Principal Analyst, Simon Murray. “SVOD has boomed during the lockdown - and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020, but recovery thereafter.”

The top five SVOD services will contribute to two-thirds of global revenues from 138 countries by 2025, down from 72% in 2019. OTT revenues will exceed USD 1 billion in 19 countries by 2025, an increase from 2019 by six countries. Revenues in the US will nearly double between 2019 and 2025, adding nearly USD 33 billion to reach USD 68 billion. China will add USD 6 billion over the same period to reach USD 19 billion. Given the global economic slowdown, AVOD will fall in China in 2019 and 2020 but will recover from 2021.

The 280-page report was published this month. It contains comprehensive coverage of the global OTT TV episode & movie sector, from subscribers to transactions and revenues. The site has adjusted its forecasts for 138 countries, which accounted for the effects of the COVID-19 pandemic on SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through for 138 countries.

A 76-page report also gave a global executive summary using comparison tables and rankings to make insight profiles for the top 10 countries, Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK, and USA. The excel workbook provided forecasts for the years 2010-2025 for each of the 138 countries covered, using comparison and ranking tables.

Taking account of the coronavirus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown - and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020, but recovery thereafter.” Simon Murray Principal Analyst,