The company announced the launch of the reality format “Side Hustlers,” alongside a raft of new formats presented to global clients at the ITV Studios Format Festival, part of the fourth annual London TV Screenings.
The channel marks the debut of the popular entertainment show on advertising-supported streaming TV in the UK, giving advertisers a unique opportunity to appear alongside the BAFTA-winning show.
The 10 episode series, based on successful TV documentary-style series "Autopsy: The Last Hours Of", will launch initially on Spotify, Apple Music and YouTube.
Vila was named Creative Director and will oversee the production of "The Voice", "The Voice Kids" and "The Chase" as well as push the creation and development of a multitude of format ideas and concepts.