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In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.

The honour will be presented by His Serene Highness Prince Albert II of Monaco, recognising Arditi’s outstanding lifetime contribution to television.

The format will be distributed internationally by Mediawan Rights and Dreamspark, offering strong potential as a prime-time family entertainment hit.

A full takeover of ITV would probably mean that Banijay would look for third-party investors to support the deal, according to the Financial Times. The discussions with ITV are at a very early stage with no guarantee that it will progress to any deal, according to its sources.

The simultaneous launch will allow millions of households across Latin America to enjoy this production on two complementary platforms: Kanal D Drama, the Spanish-language channel and SVOD app for Turkish dramas, and Lifetime, a multi-platform entertainment brand created by and for women.