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According to IAB US, marketing investments in Connected TV are considered "must have" for 76% of brands. The study projects a 39% growth in investments in CTV for this year.

Prime Video revealed it has invested more than £1 billion in TV, movies, and live sport since 2018 in the UK, as it greenlights new Originals and confirms major casting news during its Prime Video Presents showcase.

This project is funded through a non-repayable investment of $1.4 million through the Government of Canada’s Black Entrepreneurship Program Ecosystem Fund through the Federal Economic Development Agency for Southern Ontario.

New data from Morning Consult indicates that, despite hundreds of millions of dollars in recent investments in global markets, there is plenty of work still to be done for the industry to expand its young customer bases outside of the United States.

The number represents a record level of investment in TV advertising, and an increase of 24% from 2020 (and 11% up on pre-pandemic 2019), The previous high of £5.28 billion was in 2016.