The product will combine BVOD, FAST, AVOD, and Live TV all at once, allowing audiences to lean back, lean forward, catch up, and watch their favorite shows live.
The VP of Product at Gracenote, the content solutions business unit of Nielsen, highlights the need for video services of connecting the right viewer to the right program at the right time, to improve their user experiences.
Audiences are embracing FAST, with nearly half of US viewers already watching FAST channels and most watching the same or more FAST content in the past year, according to a new Whip Media report, conducted in partnership with Mipcom Cannes.
Forty percent of US adults that watch free TV streaming (FTS) services such as YouTube, Pluto TV, and Freevee reported an increase in time spent viewing the services compared with last year, according to Aluma Insights.