Locked down Britain turned to digital music, video and games in record numbers in 2020, increasing entertainment revenues by 16.8% to a record £9.05bn.
Streaming now accounts for nearly a quarter of total usage among OTT capable homes, an increase from 2020's 21%. The media food chain will have the ability to evaluate consumer aspects like age, gender, ethnicity and territory.
Despite the Covid-19 pandemic, Tukish drama distributor Madd Entertainment enjoyed another record-setting year, growing its business by 120% and completing 164 contracts covering 114 countries.
SVOD has grown by 34% in 2020 to US$16.3bn in revenues, with China contributing 58%. Youtube is racking up the largest revenue in the area, taking up 60% of the total in the region.