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Nearly 17 million pay TV subscribers will be added between 2020-2026, being Nigeria the largest single country with 11 million subscribers, followed by South Africa with 9 million, according to Digital TV Research.

According to the Autoridade Nacional de Comunicações (ANACOM), 9 out of 10 families are clients. The number of subscribers to the subscription TV signal distribution service reached 4.2 million, 167 thousand more (+ 4.1%) than in the same quarter of the previous year.

The study took into account OTT services such as Netflix, Amazon Prime Video, Disney+, TIMVision, Infinity, NOW TV, Eurosport Player, Apple+ and DAZN.

The figure reflects a 65% increase through the end of 2020, driven by traditional broadcasters who are now combining subscription and advertising-supported monetization.

The service grew its subscriber base by 120% from November 2019 to November 2020, with a total of 90% total growth taking place January – November 2020, despite a three-month pause in live programming due to the pandemic.