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New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.

The Cinema Advertising Association revealed the final admissions figure grew 2.3% compared to the previous year.

Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.

LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.

Mediaocean’s 2025 Advertising Outlook Report revealed a generative AI and automation lead marketing evolution.