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The agreement lays the foundation for YugiBao’s expansion into a 360º entertainment brand for kids worldwide. Both companies will join forces to create a multiplatform narrative universe, tentatively named "YugiBao," and develop a dynamic roadmap and commercial strategies for the brand.

In this role, Mansfield will report directly to CEO John Morayniss and lead the studio’s worldwide scripted programming initiatives, overseeing the development and production of original content across global markets.

With a focus on high-quality programming that appeals to both local and international audiences, Escapade Media continues to deliver innovative and commercially viable content. The Managing Director shares insights on their new projects and evolving strategies as they prepare to showcase their latest offerings at MIPCOM.

NEM Zagreb 2024 program will offer abundant opportunities for CEE content creators from low-production-capacity countries to connect with colleagues from high-production-capacity countries.

The Head of Global Licensing at Banijay Kids & Family shared insights on the company's global licensing strategy, which focuses on leveraging well-known brands, tailoring approaches to specific regions, and collaborating with top-tier licensees to maintain brand quality.