Search results for ad-supported

A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.

LG Ad Solutions’ latest study showed that Black American CTV users prefer streaming platforms, value relevant and diverse content, and are highly responsive to targeted, ad-supported media.

The rollout will be in a move that expands the iconic brand to free ad-supported services worldwide for the first time. The title will launch on Samsung TV Plus in the coming weeks, before rolling out on LG Channels, Plex, Rakuten TV and TCL across 29 territories this summer including the UK, US, Canada, Australia, New Zealand, as well as South Korea, India, France, Italy, Spain, Brazil and Mexico.

Several streaming services have launched cheaper ad-supported tiers in the Nordics lately, e.g. Skyshowtime and Max this spring. Now Viaplay in Denmark is joining, with the launch of an HVOD alternative. 

A study by Hub TV revealed that 18% of total users subscribe to only ad-supported services, showing an increase from 2023 of over 100%.