According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.
Warner Bros. Discovery announced the leadership team put in place to support Priya Dogra in EMEA and regional bosses Clement Schwebig and James Gibbons in the APAC region.
As Netflix seeks to monetize its market domination in the West, in APAC it continues to focus on driving subscription uptake at the expense of ARPU, in particular in developing markets, Ampere Analysis noted in its latest report.
Hoping to expand its staff throughout New York, Europe and APAC, the group, led by Commercial Director, Victoria Whellans, will focus on building long-term strategic partnerships for leading global brands across various topics.