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USA: Ad-supported plans became the main source of new users 27 MAY 2024

Trends

USA: Ad-supported plans became the main source of new users

According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.
Paramount Global and Charter Communications extended partnership 27 MAY 2024

Deals

Paramount Global and Charter Communications extended partnership

The new multi-year agreement will see ad-Supported Paramount+ Essential and BET+ Essential Included in Spectrum Video Packages at No Additional Cost to Customers, as well as Paramount's DTC products available for purchase by Charter’s internet-only customers.
Disney and Warner Bros. Discovery to launch a Disney+, Hulu, and Max bundle 9 MAY 2024

Streaming

Disney and Warner Bros. Discovery to launch a Disney+, Hulu, and Max bundle

The bundle will launch in Summer in the U.S., and will be available for purchase on any of the three streaming platform’s websites and offered as both an ad-supported and ad-free plan.
USA: Amazon Prime Video ad-tier is growing 7 MAY 2024

Trends

USA: Amazon Prime Video ad-tier is growing

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
Alejandro Veciana: "Our content strategy remains focused on the ad-supported model" 17 APR 2024

Interviews

Alejandro Veciana: "Our content strategy remains focused on the ad-supported model"

The Senior Manager of International Digital Distribution at Filmrise analyses the AVOD/SVOD landscape and the company's moves to widen its portfolio and reach the Spanish-speaking audience.