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The event started with the return of "I Cesaroni", featuring Claudio Amendola and the original cast, and the world premiere of "Hype", the new series about young rappers from QT8, Milan.

The initiative aims to boost growth and revenue while accelerating priority projects within the broader Nine2028 transformation strategy. This development follows January’s announcement of a new Group Operating Model and the establishment of the Streaming and Broadcast division.

Commissioned by Foxtel Group, produced by Warner Bros. International Television Production (WBITVP) Australia, the series is made with major production investment from Screenwest and the Western Australian Production Attraction Incentive. The series will be produced in association with, and distributed by, ITV Studios.

Hugall is a creative leader with two decades of international experience spanning agency and client-side roles and will star his new role on 21July 2025.

Based in Sydney, Wilson will be responsible for executing Banijay Rights’ sales strategy across Australia and New Zealand, where she will represent the distributor’s 205,000+ hour catalog.