The NFL Super Bowl – the biggest game of the biggest US sporting competition – saw the Kansas City Chiefs defeat the Philadelphia Eagles on Sunday with domestic viewership reaching 113 million, a near-record figure.
The original dramedy serves as María Dueñas’ first direct-to-series project and the first production under the first-look agreement between the bestselling author and TelevisaUnivision.
Only 42% of US marketers said they have a detailed understanding of programmatic advertising, yet nearly 60% have bought ads programmatically before, according to a new study from global independent podcast company Acast.
Ana Langenberg, SVP Format Distribution & Production, and Albertina Marfil, Director Format Sales & Production at NBCUniversal, analyze the current trends on the market and explain the division’s strategy.