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Domestic viewership for the Super Bowl reached 113 million, a near-record figure 17 FEB 2023

Programmers

Domestic viewership for the Super Bowl reached 113 million, a near-record figure

The NFL Super Bowl – the biggest game of the biggest US sporting competition – saw the Kansas City Chiefs defeat the Philadelphia Eagles on Sunday with domestic viewership reaching 113 million, a near-record figure.
ViX+ unveils first-look teaser of "Los Artistas: Primeros Trazos" 16 FEB 2023

Streaming

ViX+ unveils first-look teaser of "Los Artistas: Primeros Trazos"

The original dramedy serves as María Dueñas’ first direct-to-series project and the first production under the first-look agreement between the bestselling author and TelevisaUnivision. 
Sling TV launched Freestream, its new FAST service 10 FEB 2023

Streaming

Sling TV launched Freestream, its new FAST service

The free advertising-supported streaming television service is scheduled to roll out across all SLING-compatible devices in upcoming months.
Programmatic advertising spend in podcasts set to triple by 2027 8 FEB 2023

TV

Programmatic advertising spend in podcasts set to triple by 2027

Only 42% of US marketers said they have a detailed understanding of programmatic advertising, yet nearly 60% have bought ads programmatically before, according to a new study from global independent podcast company Acast.
NBCUniversal Formats bets on family and friendly entertainment 6 FEB 2023

TV

NBCUniversal Formats bets on family and friendly entertainment

Ana Langenberg, SVP Format Distribution & Production, and Albertina Marfil, Director Format Sales & Production at NBCUniversal, analyze the current trends on the market and explain the division’s strategy.