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New adaptation in Botswana marks All3Media International’s first scripted format to be produced in Sub-Saharan Africa. Additionally, new versions of "Liar" are in development in Europe, the Middle East, and Asia.

The title is produced by ZANDLAND for Channel 4, UK. In the documentary, journalist Isobel Yeung delves into the hidden world of Mattel, the global toy giant valued at over 6 billion pounds.

From February 23 to 28, 2025, All3Media International, Banijay Entertainment, Fremantle, ITV Studios, Amazon MGM Studios Distribution, Autentic GmbH, Mediawan Rights, PBS International and TGC Global Entertainment will hold events in London.

Partnering with All3Media International, Prime Video India will stream the Indian adaptation of IDTV’s BAFTA and Emmy Award-winning global format produced by BBC Studios India Productions.

The format will travel to Africa for the first time with Primedia Studios, media giant Primedia’s television content and distribution hub. Primedia Studios has acquired the rights to create a local version of the show for African audiences. Additionally, All3Media International has revealed a Romanian version has been commissioned by Pro TV.