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The format will travel to Africa for the first time with Primedia Studios, media giant Primedia’s television content and distribution hub. Primedia Studios has acquired the rights to create a local version of the show for African audiences. Additionally, All3Media International has revealed a Romanian version has been commissioned by Pro TV.

The multi-year exclusive partnership sees the launch of Kay’s own label, Observatory Pictures, which will coproduce with New Pictures all new content created by Kay. All3Media International will be the worldwide distribution partner. The deal to set up Observatory Pictures and partner with New Pictures and All3Media was brokered by Willow Grylls at New Pictures and Joe Phillips at Curtis Brown.

ITV and CW joined by global partners for the Snowed-In Productions’ series including Prime Video, NBC Universal, CBC and Magenta TV.

The new reality competition will be showcased on Bell Media’s Crave, launching in Canada on the same night as its U.S. premiere on USA Network

The titlew has been commissioned as an 8 x ½ hour series for BBC Two and iPlayer, made by Curve Media. All3Media International will handle global distribution for format and finished version.