The agreement with Spotlight Licensing covers the USA and Canada to drive strategic "Bing" licensing and retail programs as the show’s footprint continues to grow in North America.
Childhood Day is the charity’s flagship day of fundraising that brings everyone in the UK together to protect children. The Bing activities will include craft, colouring and games for little ones to enjoy during their break.
This new launch of the Acamar Films' hit show follows last September’s successful US debut of a brand-new, bespoke American version of "Bing" on Cartoonito on Cartoon Network.
The series joins WarnerMedia Kids & Family’s upcoming preschool programming block, Cartoonito, which launches this autumn on Cartoon Network and HBO Max.