The immersive show produced by Banijay Iberia and created by Lotchi will premiere on October 26 at the Basilica of Santa Maria del Pi, featuring live music, 360º projections, and sessions in both Catalan and Spanish.
Blasco oversees production labels and creative talent spanning Madrid, Barcelona, Galicia, and Lisbon and her opening keynote will take place on 20 November at the Moon Palace Hotel’s Cancun Theater.
The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.
The Spanish consulting firm will provide training to employees of the business group and consultancies to improve the integration of sustainability measures in Banijay Iberia's projects.