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CFlight - Latest news Search results for CFlight

CFLIGHT AUDIENCE MEASUREMENT SET TO ACCELERATE BVOD GROWTH IN THE UK 18 JUN 2021

Data

CFLIGHT AUDIENCE MEASUREMENT SET TO ACCELERATE BVOD GROWTH IN THE UK

CFlight will provide parity between measurement of both linear and broadcaster video-on-demand TV viewing by combining BARB panel-level data with census-level BVOD and account reach data from BVOD players, Ampere Analysis said in its latest report.