Search results for CTV
11 APR 2024
Trends
USA: 93% of internet users have an internet-connected TV
A study by LG Ad Solutions revealed that CTV is gaining terrain among US consumers, showing an increase from 2023.
4 APR 2024
Deals
Portugal's Impresa closed an exclusive CTV partnership with Rakuten Advertising
Impresa will be responsible for all of Rakuten Advertising CTV inventory in Portugal. Continente and Unilever are the first advertisers to inaugurate the partnership.
3 APR 2024
Forecasts
USA: CTV consumption is winning terrain over linear TV
Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
2 APR 2024
Trends
Europe: CTV ad views grew in 2023
A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.
21 MAR 2024
Data
More than half of total video ad impressions in 2023 were from CTV
A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.