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The Polish public broadcaster is an active producer and a prolific distributor of original content that spreads Poland culture worldwide. Urszula Suszko, Chief Sales Executive Of International Sales, highlights the content strategy for its linear and digital platforms.

The six-hour first season, produced by Millstreet Films for RTL Netherlands’ streaming service Videoland will premiere on 20 April. Beta Film sold Maxima to Italy’s public broadcaster Rai, as well as Israel’s HOT, Latvia’s LTV, Honk Kong’s Now TV, and previously to Germany (RTL), Latin America (Warner Bros. Discover), and Austria (ORF), among others.

A report by the European Audiovisual Observatory revealed that, although U.S. powerhouses continued to grow their weight in 2022, European players saw a larger growth during this year.

It follows a specific formula, with each season focusing on a different main character, while the series runs daily online and weekly as a webcast.The series is set in the capital of Croatia, Zagreb, and will be broadcast on HRT1 starting in the fall of 2024.

Meanwhile, PBS joins BBC Two and Arte France as Co-Producer on premium documentary series, also acquiring US broadcast rights. The 3 x 1 hour series will broadcast in 2024.