According to GlobalData's China Multiplay Forecast Model (October 2023), the growth will be steady, and it predicts to have 505.2 million household subscriptions by 2028.
In 2024, Ampere Analysis forecasts global content spending will increase after a plateau in content investment growth in 2023. Last year, the WGA and SAG-AFTRA strike action led to a 2% decline relative to original expectations.