Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.
The value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9 billion, the latest Advertising Association/WARC Expenditure report has forecasted.
Pay-TV service revenue in the country is set to decline over the forecast period in line with the continued losses in Cable-TV and DTH subscriptions because of the cord-cutting trend in the country and the growing popularity of OTT video alternatives such as Netflix and Stan.
According to recent data from Analysis released by Media Partners Asia, the region's sector grew revenues by 25% Y/Y to US$12.0 billion in 2022. SVOD revenue is projected to reach US$19.1 billion by 2027.