The event will run from February 24 to 28. The 2024 edition saw 50% uplift in buyers, with 29 studios and distributors from the U.S., Europe, Australia, China, Africa, and the Middle East taking part.
A study by the European Audiovisual Observatory revealed that 2022 marked the second-highest production level of feature films produced in the EU and UK, with an estimated total of 1,951 feature films.
The title was invited as the only K-Content to be showcased during the Special Screening section and had its primary European premiere. The 1st and 2nd episodes were introduced to the audiences.
According to Digital TV Research, pay TV subs will fall by 8 million from 2018 to 2029. However, 2018 included 17 million analog cable subscribers, which will drop to zero by 2027.