According to GlobalData's China Multiplay Forecast Model (October 2023), the growth will be steady, and it predicts to have 505.2 million household subscriptions by 2028.
The US cable and satellite pay TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top streaming services, GlobalData said in its latest report.
According to GlobalData, Japan's SVoD is expected to increase at a compound annual growth rate (CAGR) of 10.1% from $3.5 billion in 2022 to $6 billion in 2027, driven by the strong growth in SVOD subscriptions and unique households.
The pay TV service revenue in Indonesia is set to increase at a compounded annual growth rate (CAGR) of 4% from US$1.2 billion in 2022 to US$1.5 billion in 2027, forecasts data and analytics company GlobalData.