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Arnesen has appointed as Head of Entertainment Development and he will in charge of the creation of live-action and animated content based in Warhammer universe.

The licensing agent will represent Hasbro’s merchandise, publishing, promotions, and short-term location-based entertainment business across Benelux, Nordic, CEE, and Turkey regions.

Ex Toy Plus and Hasbro executive will drive the vision of the group forward, continuing decades of extensive experience and achievements in the toy industry.

The multi-year agreement granting Maxx Group rights to a number of its most popular brands as “My Little Pony”, “Power Rangers” and “Transformers”.

The licensing agent had already been appointed as his new representative in the Nordic countries as of January 1; now extended its rights including the Netherlands, Belgium and Luxembourg.