Consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify, according to the latest wave of Hub Entertainment Research’s “Battle Royale” study.
After showing strong growth – doubling between 2019 and 2022, from 3.7 to 7.4 –, the average number of TV sources used by viewers has dropped in 2023 to 6.4, according to Hub Entertainment Research’s latest report.
As video providers proliferate, viewers are excited about the volume of shows to choose from, but, according to Hub Entertainment Research’s latest research, increasingly they face the problem of deciding what to watch.
Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.
Content providers will reassess production budgets due to revenue model challenges, which will likely result in a decline from last year's peak number of new series, according to Hub Entertainment Research.