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Results for "Hub Entertainment Research"

Research 23 MAY 2023

Is complexity as big of an impediment as cost when it comes to new subscriptions?

23 MAY 2023
Consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify, according to the latest wave of Hub Entertainment Research’s “Battle Royale” study.

Research 11 MAY 2023

Consumers report a decrease in the number of TV sources they use

11 MAY 2023
After showing strong growth – doubling between 2019 and 2022, from 3.7 to 7.4 –, the average number of TV sources used by viewers has dropped in 2023 to 6.4, according to Hub Entertainment Research’s latest report.

Research 8 MAY 2023

Why are viewers flocking to shows and brands rather than platforms?

8 MAY 2023
As video providers proliferate, viewers are excited about the volume of shows to choose from, but, according to Hub Entertainment Research’s latest research, increasingly they face the problem of deciding what to watch.

Research 11 APR 2023

United States: Smart TVs pass the 200 million milestone

11 APR 2023
Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.

Research 31 MAR 2023

Is the industry seeing the end of the Peak TV era?

31 MAR 2023
Content providers will reassess production budgets due to revenue model challenges, which will likely result in a decline from last year's peak number of new series, according to Hub Entertainment Research.