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In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.

Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion Entertainment, the new version of the format will air on ITV2 and ITVX in the new year.

The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.

SymphonyAI Media took a closer look at content windowing in the post-Covid era and how content sellers have shifted their strategies to optimize release sequencing and maximize revenue throughout the content distribution process.

Some of the world's biggest advertisers are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives told Reuters.