The executive, who also works for ITV Studios as Commercial Director for its in-house UK drama labels, will work alongside James Penny, who becomes CEO, Damien Timmer who will become Chief Creative Officer and Jon Williams, Chief Operating Officer.
Clients from Africa, Australia, China, the Middle East, the USA, and Europe attended the event curated by All3Media International, Banijay Rights, eOne, Fremantle, and ITV Studios.
The Israeli-based content creators and distributors will now serve as the production arm of ITV Studios within Israel, producing all ITV Studios content in the future.