ITV Studios, the production and distribution arm of UK comcaster ITV, increased its sales to streamers by 84% over the first half of 2021, according to the company’s first half of the year report.

The program, “Love Is King," currently a working title, was developed and globally distributed by ITV Studios in Germany, and produced for ProSieben.

ITV Studios is the latest company to confirm that it will not be present at the next edition of Mipcom, which is scheduled to take place in person at Cannes from October 11 to 14.

The seven season of the programme won the slot for 16-34s and was in second place for Individuals on a TV set, only beaten by Euros 2020 on ITV.

ITV Studios will be tasked with distribution for the six-part original music game show, set to air later on this year, while Syco and Lifted Entertainment will handle all co-production and co-development aspects.